Creamline Dairy Products Limited (CDPL), a subsidiary of India’s largest and diversified agribusiness, Godrej Agrovet Limited (GAVL), recently released a milk report. Titled ‘Bottoms Up…India Says Cheers to Milk,‘ it captures consumer’s views on the consumption and preference for milk and milk based products.
The milk report highlighted that 55 percent of consumers believe that unbranded milk is unhygienic for consumption. Additionally, with 70 percent of consumers willing to pay premium for high-quality and safe milk, the report reiterated the growing demand for pure and safe dairy products among consumers.
Commenting on the findings, Bhupendra Suri, CEO, Godrej Jersey, said, “Today, Indian consumers are very conscious of their health and strive to choose the best for themselves and their families. The same was also resonated in the findings of the report with 1 out of every 2 consumers considering hygienic sourcing, processing, and packaging in addition to the assurance of no adulteration while purchasing the milk.”
Leading to the World Milk Day, the report was released on the sidelines of CDPL’s new product launch – Godrej My Farm Milk, a premium milk straight from Godrej’s farm to consumers’ doorsteps. With Godrej My Farm Milk being directly sourced from Godrej’s own farm, pasteurized, and packaged using cutting-edge technology, it ensures that milk is fresh with its natural flavor and nutritional value intact. To be available only in Hyderabad, the entire process is automated thereby making Godrej My Farm a zero human touch milk having its own supply chain starting from feed to breed.
Priced at INR 50 for 500 ML, Godrej My Farm is currently available across 70+ modern trade stores and also on the leading quick-commerce channels like Zepto, MilkBasket, BB Daily, and FTH Daily. The company aims to be present across 500+ modern trade stores & all quickly commerce chains in the city of Hyderabad by year-end.
Commissioned by Godrej Jersey, the research was conducted by YouGov across the cities of Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, and Pune.
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