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Anand Rathi Share and Stock Brokers brands its Digital Investing products as ‘eARENA’

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 Anand Rathi Share and Stock Brokers, a leading financial services firm, has branded its digital investing products under a new brand name ‘eARENA’. eARENA will now become the parent brand that will encompass all the digital products like Trade-Mobi (Stock Investing App) and the recently launched Mutual Fund Investing app ‘AR Invest’. 

Key Features of all the products under eARENA:

  • Tailored for New Age Investors: Focusing on Millenials, ‘eARENA’ reflects the preferences and aspirations of this dynamic group of individuals.
  • Digital-first Convenience: The platform offers a fully digital experience, streamlining the account opening process and enabling investors to get started within 5 minutes.
  • Diverse Investment Options: ‘eARENA’ presents a wide range of Investing tools and investment choices, carefully curated to match the unique goals and risk appetites of new-age investors.

Devang Mehta, Marketing Head, Anand Rathi Group, stated on the announcement that, “eARENA brand marks a significant step towards our new brand positioning of being Digital first. This new brand positioning is specifically created to reflect our new-age Investing apps and platforms that are high-tech but at the same time totally free from clutter and complexities. All our Investing apps and platforms are now curated and designed in a way to be ‘SIMPLE’ and hence our tagline Simple hai to Sahi hai!”
Vineet Jain, Chief Business and Digital Officer (CBDO), ARSSBL, stated: “We are thrilled to introduce eARENA, the cutting-edge tech investment platform reshaping financial landscapes for Millennials and Gen Z in India. Empowering a new generation of investors, eARENA transforms the financial landscape with user-friendly interfaces and real-time market research. eARENA’s innovative platform puts financial freedom at users’ fingertips. Join us for the movement and experience a new era of seamless investing with eARENA. We are not just changing how users invest; we’re dedicated to maintaining the highest standards of trust, security, privacy, and safety.”

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