India’s leading consumer appliances brand introduced a new range of Mixer Grinders featuring industry-first ‘Military Grade Jars’. Characterized by ‘unbeatable toughness,’ the Military Grade Jars have been designed to withstand kitchen accidents and falls without sustaining dents or damage. Addressing the longstanding consumer concern, BAJAJ has innovated an industry-first and distinctive range of mixer grinders. The ‘Military Grade’ Jars have been subjected to stringent testing and exhaustive assessments and comply with the globally recognized MIL-STD 810H military standard for rugged testing. Even the handles and lids have been reinforced to endure accidental drops, thus epitomizing longevity and resilience. They offer hassle-free and long-term usage for the consumers. The products are available in online and offline outlets.
Commenting on the launch, Ravindra Singh Negi, Chief Operating Officer (COO) of Consumer Products Business at Bajaj Electrical Ltd, said, “BAJAJ’s new range of mixer grinders with industry-first ‘Military Grade Jars’ exemplifies our ‘Built for Life’ promise of offering durable appliances to our consumers. Mixer Grinders are core to Indian kitchens, often used the most and prone to wear and tear, falls or dents. With its sleek design and unparalleled durability, we are confident that this innovative range of mixer grinders will become a preferred choice for households seeking excellence in their culinary experiences.”
The BAJAJ Military Series Mixed Grinders feature the acclaimed DuraCut Blades with a lifetime warranty, setting new industry standards. The mixer grinders are available across wattage and in vibrant colours, offering various user-friendly features and fresh design language.
The brand has also unveiled an engaging digital campaign, reaffirming the brand’s ‘Built for Life’ philosophy. The brand film underscores the strength and resilience of the ‘Military Grade Jars,’ showcasing their ability to effortlessly conquer daily grinding tasks – a reflection of the indomitable spirit of our armed forces, who remain steadfast in the face of adversity.