Hamleys, the world’s finest toy shop and India’s leading toy retailer, partnered with leading toy company Mattel Inc. to host a mesmerizing private screening of Barbie™ The Movie. This exclusive event was held on July 23, 2023 at Mumbai’s PVR Jio World Drive and saw renowned personalities spanning the entertainment and fashion industry in attendance.
The collaboration transcended a mere movie screening and brought the magic alive by featuring dolls inspired by Barbie’s look in the film, such as:
- Barbie The Movie Doll Pink Gingham Dress: Models a vintage-inspired pink and white gingham dress, complete with daisy chain necklace and pastel pink heart-adorned pumps
- Barbie The Movie Doll Gold Disco Jumpsuit: Shines in a sequined disco jumpsuit featuring big disco hair, metallic jewelry and golden heels.
- Barbie The Movie Doll Pink Western Outfit: Wears an eye-catching, Western-themed matching pink denim vest and flare jeans with a cowboy hat and boots.
The event was a star studded one, seeing the presence of personalities including Kishwer M Rai, Suyyash Rai, Mandira Bedi, Sara Arfeen Khan, Simone Khambatta, Vinny Arora Dhoopar, Ritu Chaudhry Seth, Rakshanda Khan, Nisha Rawal, Sakshi Bajaj, and Ashita Dhawan.
Kinjal Shah, Business Head at Hamleys said, “We are thrilled to witness Barbie’s timeless charm captivating generations of fans. At Hamleys, we take pride in being the ultimate toy destination, and the overwhelming love and admiration received by the Barbie™ The Movie dolls further solidify our commitment to bringing joy to children and adults alike. The partnership with Mattel Inc for this enchanting private screening of Barbie™ The Movie truly exemplifies the magic we strive to deliver at Hamleys, India’s leading toy retailer.”
From enchanting hair braiding and dazzling glitter tattoos to meticulously designed pink-themed decorations, every aspect of the event exuded a sense of whimsy and charm. Hamleys & Mattel expanded the spectacle’s reach by organizing Barbie-themed tea parties, taking over the cities Delhi NCR, Chandigarh, Bangalore, and Chennai. Mothers and children enjoyed the Hamleys play area transformed into a pink-themed Barbie world, providing a wonderful opportunity for mothers and children to engage with the enchanting world of Barbie.