Godawan, an artisanal single malt whisky that defies traditional norms while keeping tradition at its core, today announced that it has entered Punjab, Chandigarh, and Madhya Pradesh — a move that strengthens its national presence across 7 markets in India. The brainchild of The Good Craft Co. from Diageo India, Godawan is crafting a distinctive single malt that challenges perceptions and defies traditional whisky production norms.
Distilled in Alwar, a region devoid of conventional whisky-making terroir, Godawan leverages Rajasthan’s elevated temperatures, heritage techniques, and unique botanicals to bring to life a range of Indian single malts that will cater to every palate — Light and Floral; Fruity and Spicy; Rich and Rounded; and Full Bodied and Smoky. It achieves this by crafting a mother liquid that is flexible enough to manifest itself across each flavour profile. Currently, the brand has launched two unique expressions — 01 Rich and Rounded and 02 Fruit and Spice — priced between INR 2800 to INR 6000.
“As India’s whisky craftsmanship gains global recognition, it’s crucial to consistently drive innovation and uphold exceptional quality standards. With Godawan, we are pushing the boundaries of whisky production through cutting-edge techniques and unconventional ingredients — to foster a spirit of exploration and innovation within the industry. We are very excited to now be available in Punjab, Chandigarh, and Madhya Pradesh — pivotal markets where whisky is a top choice among consumers. With the Indian single malt category exhibiting an annual growth rate of 42%, our national expansion couldn’t come at a more opportune time. Looking ahead, our focus remains on delivering high product quality and solidifying our presence across key markets,” says Vikram Damodaran, Chief Innovation Officer, Diageo India.
Godawan made its international debut at the 75th Cannes Film Festival in 2022, marking a significant milestone for exceptionalism in Indian craft and strengthening the brand’s commitment to the Make in India initiative. The brand has recently been awarded a Gold Medal for its 02 Fruit and Spice expression and a Silver Medal for its 01 Rich and Rounded expression at the prestigious Denver International Spirits Competition (DISC). In 2023, the whisky made India proud at the globally renowned Monde Selection Quality Awards in Brussels — securing a Grand Gold Medal for its 02 Fruit and Spice Expression and a Gold Medal for its 01 Rich and Rounded expression.
Godawan also recently secured two accolades at the prestigious Ambrosia Awards (Best Packaging – Graphics) and AFAQS CommuniCon (Gold: Best Use of PR for a Product Launch), reaffirming its position as a trailblazer in the Indian single malt industry.
Inspired by the techniques of Rajasthani craft liqueur makers, Godawan employs slow-trickle distillation from locally sourced six-row barley, to extract optimal sensory performance from the liquid. It is uniquely matured at temperatures exceeding 100°F, resulting in a higher Angel’s Share (the amount of liquid that is lost to evaporation). This leaves behind a whisky with a rich and complex character. The spirit is finished in specially treated casks infused with two Indian botanicals, Rasna and Jatamansi, carefully selected from among 5000 options for their ability to complement the whisky’s flavour profile.
Godawan derives its name from the Great Indian Bustard, a majestic bird once widespread across India but now marked Critically Endangered in the IUCN Red List. With approximately 150 left in India, these regal creatures have taken their last refuge in Rajasthan. With every bottle of Godawan sold, the company contributes to conserving the habitat of these birds, allowing them to flourish.
Availability:
Punjab:
Godawan 01 Rich and Rounded – INR 3000
Godawan 02 Fruit and Spice – INR 3000
Chandigarh:
Godawan 01 Rich and Rounded – INR 2800
Godawan 02 Fruit and Spice – INR 2800
Madhya Pradesh:
Godawan 01 Rich and Rounded – INR 5575
Godawan 02 Fruit and Spice – INR 5575
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