Recent trends (post COVID-19) indicate 30-35% growth of traditional immunity boosters says Ayush Ministry
Taruni Gandhi, Chandigarh :
PM Vriksh Ayush making route for Herbal International Trade : Parliamentary Committee : Ayush Ministry is claiming to have increased International trade trends (post COVID-19) that indicate 30-35% growth of traditional immunity boosters. Parliamentary Committee of Rajyasabha has recently asked the National Medicinal Plant Board (NMPB) to assess more possibilities of Herbal International Trade so that India may beat China behind in this. The Committee notes that while India is second to China in the herbal trade, China is having 6 times more business on herbs/herbal products as compared to India. Parliamentary Committee in its report revealing the above said further details that PM Vriksh Ayush is in process of making routes for Indian Farmers in Herbal International Trade.
A Central Sector Scheme namely PM VRIKSH AYUSH is being formulated which will stimulate the economic activity in rural areas and lead to employment generation both at non-skilled and skilled level besides adding to the GDP of the country. About 1 lakh farmers will become self-reliant in the program by enhancement of their income. Doubling the farmer‘s income would be assessed using Baitarani, Odisha model of livelihood assessment to know the exact impact of intervention.
While detailing the Parliamentary Committee, Ayush Ministry documents that the Availability of quality raw material will help in increasing the market share of AYUSH medicines and products by three times in the next five years from the current USD 3 billion to USD 10 billion and it will also reduce the burden on the enhancement in cultivated raw material availability would reduce pressure on natural wild resources and thus increase their conservation status for environmental gains.
The increasing export demand is also to be considered when it comes to medicinal plants. The major increase has been recorded in export value which has increased from Rs 345.80 crore in 2005-06 to Rs 3,211 crore in 2014-15, registering a nine-fold increase during one decade (Goraya & Ved, 2017). Recently also, there is an increased demand for export of key ingredients like Ashvagandha, Tulsi, Giloi, Kalmegh etc., which are mainly used in the herbal products which enhance immunity. Recent trends (post COVID-19) indicate 30-35% growth of traditional immunity boosters. This increasing demand would require immediate backup action so that the sustainable supply of raw material is ensured for the AYUSH industries wherein 90% are MSMEs. At the same time cultivation and related activities of medicinal plants will create new avenues of employment and livelihood which would stimulate economy in the rural areas.
The Committee appreciates that the Ayush Ministry, recognizing the big opportunity in the international trade has established Forum for Assessment of AYUSH Market Size (FAAMS) at NMPB and through ‘Invest India’ team.The Committee also recommends the Ministry to make all out efforts to establish India as the largest exporter of herbal products beating China and for this a road map may be drawn. To achieve this, the Committee feels that both quantity and quality of raw materials and finished products need to be focused upon. PM Vriksh Ayush making route for Herbal International Trade : Parliamentary Committee
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